Mam Yai Goong
Amphoe Phon, Thailand
Mam Yai Goong (ร้านหม่ำยายกุ้ง) sits on the Mittraphap Highway in Amphoe Phon, Khon Kaen, in the district that functions as the sausage capital of Isan. The shop makes both sai krok isan (ไส้กรอกอีสาน) and mam (หม่ำ), a related fermented sausage with a stronger cure. Sausages are hung in long strands and grilled to order over charcoal while customers wait. Most buyers stop at the roadside, choose their strands, and leave with vacuum-packed bags for the journey home to Bangkok or further north. A handful of tables at the back offer the chance to eat on the spot with sticky rice, fresh ginger coins, and bird's eye chillies. The grills run from before sunrise. The sai krok isan here is short-linked, well-fermented, and sold by the dozen. Amphoe Phon's reputation rests on producers like this one, which supply the rest of Thailand through travellers and market intermediaries.